Embrace the Journey

We have been called to be the salt of the earth to season it and give it flavor, as well as shine the light of the Jesus into the world like a light on a hill. We run the race that has been set before us with a peace that surpasses all understanding.

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Sister, if your business feels “too much” right now—this is your permission slip to pause and look at what needs pruning.

Today’s post is about faithful limits, cleaner priorities, and making room for the kind of fruit that actually lasts.

Save this:
“God’s pruning isn’t punishment. It’s care.”

Read + share with a friend who needs clarity:
https://www.thesaltandthelightco.com/post/pruning-your-business-faithful-limits-cleaner-priorities-better-fruit
#thesaltandthelightco #westhoffcottageofallon #runningrealestate #jesussavesbro

Today’s blog post is live: Vendor Spotlight — Cedar & Clove (with Veronica).

Veronica is a Missouri-based herbalist, and Cedar & Clove is one of those small, intentional businesses that makes it easier to build real rest into real life—one simple cup at a time.

In this post, I’m sharing:
- Why I love partnering with makers I actually know and use personally
- Veronica’s story (in her own words)
- A simple “morning / afternoon / evening” tea rhythm you can try right away

Read it here:
https://www.thesaltandthelightco.com/post/vendor-spotlight-veronica-with-cedar-clove

If you’re in a pruned-back season right now, consider this your reminder: you’re allowed to slow down—and God is still growing something good in you.
#thesaltandthelightco #westhoffcottage #runningrealestate #jesussavesbro

Merry Christmas from The Salt and The Light Co. ✨
Thank you for being here—reading, sharing, and choosing faith + obedience in the everyday.
We love Jesus, and we’re celebrating His birth with a grateful heart today.
Luke 2:10–11 (NIV) is the good news: “a Savior has been born to you; he is the Messiah, the Lord.” #thesaltandthelightco #westhoffcottageofallon #runningrealestate

If you’ve been waiting to feel “ready” before you come back to Jesus… this is your reminder that pruning is not a pause button on your faith—it’s often the very place He’s doing His deepest work.

John 15 doesn’t just talk about fruit. It talks about *abiding*—staying. Remaining. Not as a vibe, but as a lifeline. Because apart from Him, we can do nothing that lasts.

That’s why I’m building The Lampstand.
Not another “try harder” email.
A weekly place for women who are faithful, tired, and still showing up—who want Scripture with context and a steady light for the middle chapter.

If you’re in a season where growth looks like loss…
where life feels smaller and quieter…
where you’re doing the right things but the harvest feels far away…

You’re not behind.
You might be being tended.

The Lampstand + free 14-day devotional “When Growth Looks Like Loss” hits inboxes January 6.

Join the list now so you don’t miss day one.
(DM or comment)

#thesaltandthelightco #westhoffcottage #westhoffcottageofallon #runningrealestate #jesussavesbro

Maybe this will sound familiar:
You did the “right” things. You showed up, worked hard, tried to be faithful—and instead of exploding with visible fruit, parts of your life feel…smaller. Quieter. Like God keeps trimming back what you thought was finally starting to grow.
If that’s where you are, you are not broken and you are not behind. In John 15, Jesus doesn’t say the Father prunes dead branches only—He says He prunes the branches that are already bearing fruit so they can bear more fruit. Pruning is not the end of the story; it’s the middle chapter between growth and greater growth.
January is for women in that middle chapter.
I’m launching:
• A new blog to talk honestly about pruning, waiting, and real‑life sanctification
• The Lampstand, my weekly email to help you keep your eyes on Jesus in the middle, not just when the harvest finally shows up
• And When Growth Looks Like Loss, a 14‑day devotional to help you process with scripture, not just with your feelings
If you’re ready to stop assuming this season means you’ve failed—and start asking what God might actually be growing—you’re my people.
Join The Lampstand and you’ll get When Growth Looks Like Loss in your inbox on January 6, plus the first emails as we walk this out together.

The Salt and The Light Co. wasn’t born out of everything going right.
It was born out of God doing something better than what I had planned.
Over the last few years, the Lord has gently cut back things I thought I couldn’t live without—old timelines, old versions of “success,” old ways of proving myself. It hasn’t always been comfortable, but it has been kind. In the middle of business, homeschooling, marriage, and home, He’s been teaching me that staying with Jesus is not a downgrade from my big plans—it’s the only way any of it bears real fruit.
The Salt and The Light Co. is for women like you—women who love beauty and home and work, but want more than surface‑level encouragement. You want scripture with context. You want to know what obedience looks like when God feels slow. You want to shine in your actual life, not just online.
This January, I’m finally sharing what I’ve been building:
• A blog where we’ll slow down and sit with the Word
• The Lampstand—my weekly email for women who refuse to hide their light and want to shine in whatever season they’re in
• And When Growth Looks Like Loss, a 14‑day devotional for pruning and wilderness seasons that points to the good God is doing underneath the cutback
I’m setting up the official email list this week, but if you already know you want to be part of this from day one, send me a DM or drop your email address in the comments below and I’ll make sure you get When Growth Looks Like Loss on January 6 and the very first issue of The Lampstand on January 12.
We’re not pretending it’s easy—but we’re not staying stuck, either. #thesaltandthelightco #westhoffcottageofallon #westhoffcollection #runningrealestate

Welcome to The Salt and The Light Co. 🕯️
I’m so glad you’re here.
This space is for the homeschooling mom building a business while teaching fractions. For the woman stewarding her calling while wondering if anyone sees the work. For anyone navigating pruning seasons, wilderness waiting, and the tension of faithfulness when the harvest feels far away.
I’ve spent 15 years in hospitality, 8 years coaching and training, and I’m currently homeschooling my kids while managing a short-term rental property and curating products I actually believe in from makers who share my values.
But this account isn’t just about what I sell. It’s about what sustains us.
Starting January 6th, I’ll be sharing:
✨ Theologically rich, counter-cultural content on biblical womanhood and faithfulness in obscure seasons
✨ Real-life rhythms for stewarding work, home, and calling without hustling your soul away
✨ Curated products that help you create sacred spaces in your home
✨ A free 14-day devotional to kick off the new year (you’re going to love this)
The Proverbs 31 woman wasn’t self-made. She feared the Lord. She worked with eager hands, yes—but her strength came from dependence, not performance.
That’s the foundation we’re building on here.
If you’re tired of hustle culture and hungry for something deeper, you’re in the right place. Hit follow and let’s walk this out together.
See you January 6th. 🤍#thesaltandthelightco #westhoffcottageofallon #runningrealestate #jesussavesbro

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The Salt and The Light Co. is a faith-based lifestyle brand dedicated to providing resources, products, and a community for Jesus-following homeschool moms. Our offerings include beautifully curated, homemade, and wholesale items that celebrate faith and family.

Through our blog, shop, and newsletters, we aim to cultivate a nurturing environment where like-minded women can engage, share, and grow together in faith and creativity.

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